Black Caps score new website, apps the next delivery

  • Movings/Shakings, brought to you by Marsden Inch
  • November 28, 2013
  • Amanda Sachtleben
Black Caps score new website, apps the next delivery

New Zealand Cricket's overhauled site is designed to satisfy the appetites of fans who can't resist a peek at the score on their mobile behind a restaurant menu, or who leave the action running on a small browser window at work.

The demand to view live scoring is at the heart of the revamp, says online and communication advisor Richard Irvine.

"We can see from our analytics that it's what people come for and they also spend a lot of time on it. It's a sport that really lends itself to the web and online for scoring and talking to people about the game if they're on Twitter or Facebook."

The organisation also sees fans' viewing switch from browsers during the days to mobile devices after 5PM, when people are on the bus home or in their lounge.

Long-time digital partner NV Interactive, based in Christchurch, has worked on the redesign since mid-year, using responsive design.

NV also developed New Zealand Cricket's official scoring software, which has since been licensed by other cricket bodies offshore.

In what Irvine describes as "last minute whimsy", NV gave the traditional three stripes menu icon a twist, turning it 90 degrees to look like wickets.

New Zealand Cricket is also set to launch apps for iOS, Android and Windows devices, which Irvine says will also focus on live scoring and fixture information.

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Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight

  • Awards
  • October 21, 2016
  • Damien Venuto
 Effies 2016: Colenso BBDO and DB Breweries’ chemistry steals the spotlight

Over 500 advertising and marketing folk descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effie Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here's the lowdown on who won what.

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