Back of a Napkin gets lawyers closer to startups

  • Law
  • July 15, 2013
  • Sim Ahmed
Back of a Napkin gets lawyers closer to startups

Lawyers are scary, especially for startups looking to make their first steps into the shark-eat-shark world of business. Everyone is either Atticus Finch, destroying juries with their personal convictions or Denny Crane, melting away arguments with pure charm. Advertising law services to this potentially lucrative segment needs a bit of outside the box thinking, or in the case of law firm Buddle Findlay – a bit of on the napkin creativity.

The New Zealand firm has launched a simplistic tool for startups to get their business off the ground legally, called Back of a Napkin. It asks for the fledgling business' name, owners and their stakes in the new company. The user can also choose how decisions in the business are made and what happens if things go sour.

The web tool then spits out a boilerplate for the concerned parties to sign, a legal document to help the business get started on its way to success.

Back of a Napkin's aim is to associate Buddle Findlay with the startup community. Once the boilerplate is downloaded the user is shown links to blog posts by the firm's lawyers on topics such as incorporating a company and told how they can seek advice from them. 

All in all, creating a web app to attract creators of web apps seems like a no brainer.



This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit