Last year, Getty Images and its Brazilian agency AlmapBBDO released a commercial called 'From Love to Bingo', a collection of stock imagery that told a love story and clocked up almost three million views on The Yoob. And the pairing have continued on a similar path with their latest effort, '85 seconds'.
Says the blurb:
'85 seconds' is the story of a couple that meets in their childhood, separate when teenagers and meet again when adults. Each one's life possibilities and the meeting are told in a minute and a half, only with a sound track, no dialogues. From beginning to end, a counter shows the seconds of the film. In the end, it accelerates until it reaches the total Getty Images videos, but in time: 63,103,983 seconds. The campaign concept signs the film: 63 million seconds of videos. Infinite possibilities."
An impressive use of stock footage, no doubt. But Darwin Deez still holds the crown for that in his video 'You can't be my girl'.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões e Bruno Prosperi
Creation: Marcos Kotlhar, Sophie Schoenburg
Agency Producer: Vera Jacinto, Rafael Motta, Charles Nobili
Production Company: ZOLA
Director: João Simi e Marcos Kotlhar
Head of Art: Gustavo Vockos
Research: Marcos Kotlhar, João Simi, Procuradoria de Filmes, Beto Araújo, Sacha Bastos, Gustavo Vockos
Motion: Marcos Kotlhar, João Simi, Daniel Lemos, Rafael França
Music Producer: Kito Siqueira, Roberto Coelho
Editor: Beto Araújo e Sacha Bastos
Executive Producer: Jimmy Palma
Post Production: CLAN vfx
Project Manager: Markinhos Fagundes, Claudio Costa
Production: Amelinha Lobo, Pedro Bueno
Account Supervisor: Cristina Chacon, Tássia Massumi Nishida
Media: Paulo Camossa, Patricia Moreton
Advertiser's Supervisor: Renata Simões