Here at StopPress and NZ Marketing, it's our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it's not a one-way street. We're always pestering our contacts to figure out what stories we should be writing and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we're asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.
Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.
With Deadpool 2 currently on cinema screens, lead star Ryan Reynolds has lent his world-famous character to a Broadcasting Standards spot for TVNZ as part of a campaign for the film in collaboration with 20th Century Fox, TVNZ and MediaCom.
Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.