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TVCs of the week: 21 April

TVCs of the week: 21 April

A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.

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Movings/Shakings: 21 April

Movings/Shakings: 21 April

Industry happenings at Adhub, NZTE, NZME, Vodafone, Socialites, Anthem, Beat Communications and Contiki.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Radio New Zealand and NZME embark on public/private partnership with iHeartRadio deal—UPDATED

Radio New Zealand and NZME embark on public/private partnership with iHeartRadio deal—UPDATED

The Campbell Live saga has shown that commerce and current affairs often make uneasy bedfellows. But across on a different medium, the publicly funded Radio New Zealand and the commercially minded NZME are jumping into bed, with iHeartRadio now streaming Radio New Zealand National, Radio New Zealand Concert and Radio New Zealand International. And both sides think it's a win-win.

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Annoyingly reliable: Mitsubishi meets Murphy's Law in new Triton ute spot

Annoyingly reliable: Mitsubishi meets Murphy's Law in new Triton ute spot

Mitsubishi and Clemenger BBDO have had a fairly good run on the advertising front, with the retro campaign for the Mirage and the humorous take on hybrid technology to launch the MPEH Outlander standing out. Now it's released an ad promoting the just released Triton ute that talks up its reliability with the tagline 'You can bet on it'.

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Tasti draws attention to kiwi preservation with human reunification

Tasti draws attention to kiwi preservation with human reunification

Where brands used to simply advertise, now they're regularly 'creating content'—and often hoping to inspire warm fuzzies. Vodafone and True nailed it, Air New Zealand did it over Christmas, Samsung made a very special delivery in Australia and to show how it is helping to preserve our national icon, Tasti has got in on the act with 'Project Nest'.

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Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

Last week, Coca-Coca Life hit Kiwi shelves, giving Kiwi consumers their first opportunity to purchase the stevia-based variant. But long before anyone in Auckland, Christchurch, Wellington or Dunedin was able to taste the drink, the Coca-Cola team headed south to the rustic setting of Otira to give the 87 permanent residents living there the first sampling rights. The proceedings that unfolded were captured on film and then edited into Coke's new TVC, which carries the 'Let Life surprise you' slogan.

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