In continuation of its ‘Imagine’ campaign, Lotto Powerball enlisted the help of a hypnotist to trick some Kiwi celebs into thinking they’d won Powerball, then asked them what they would do with the money.
Marketing, advertising & media intelligence
Got a story? Email firstname.lastname@example.org
Steinlager's 'We believe' campaign in 2011 is rightfully held up as a brilliant example of sponsorship activation (and, given the All Black sponsor cleverly found a way to reference a tournament it wasn't officially allowed to mention, impressive loophole management). Because it captured the nation's imagination, became a "talisman of belief" and helped reverse Steinlager's declining share of the premium beer market, it was always going to be a hard act to follow, but as the All Blacks get set to defend the RWC trophy in England soon, the long-time sponsor has brought the white can back again and made a connection between this European tour and another one that took place 110 years ago.
The Clemenger Group has announced that Colenso BBDO chief executive Nick Garrett will move across to Clemenger BBDO Melbourne to take up the chief executive role that was left vacant following the departure of Peter Biggs, who retired in September last year.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
Graphite, Carnival, Reactor, Gnarly and Kaboom are just some of the flavours that V has introduced to varying degrees of success over the last few years, and the company is continuing this trend by releasing two fresh variations. But this time, instead of giving the drinks names that would be better suited to comic book villains, the energy drinks company has commissioned Jono and Ben to appear on the respective cans.
Private mental health, drug and alcohol centre Capri Hospital has released four new ads in conjunction with its brand refresh, with the help of Lachlan McPherson & Friends.
Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.
Burger joints appear to be popping up left right and centre, emerging as a better quality alternative to traditional fast-food chains. And Britomart-based Better Burger is trying to create a point of difference with its eye-catching branding.
The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. In pretty much every case, the nation seems to have gone completely mad for them, with swap meets being organised, black markets being established and kids regularly tugging on parents' pants demanding the full set and the associated plastic tat. Now Countdown has struck up a deal with Disney Pixar for its latest collectables campaign, Domino Stars.
Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.
Hey white boy, what you doin’ uptown? Why ethnic strategies might be out of date—and so might your marketing
The latest statistics show that New Zealand has more ethnicities than there are countries in the world. So, how do we ensure our marketing can talk to all these different groups in a genuine and authentic way? We need to go beyond looking for differences and instead look for harmonies, says Dean Taylor.
As the world becomes increasingly digital and intuition steadily gets banished to the naughty corner, data has become a new currency—and a language that needs to be learned by marketers. And Krunch, a "data-centric agency" being run by ex-auto marketer Darren Kirkland is hoping it can teach clients how to speak it.
While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.
Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it's often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.
After launching halfway through last year Neighbourly is growing quickly, with 142,000 households now signed up and a number of big brands getting onboard too. Having just launched its business platform, we thought it was about time we caught up with Neighbourly to see what it’s up to and how these brand partnerships are coming along.