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Flight of fancy: Bauer and Air New Zealand's publishing partnership above the clouds

It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So ...

Architecture firm Studio 106 relocates office to the beach

  • Design
  • February 9, 2016
  • Idealog
Architecture firm Studio 106 relocates office to the beach

After their Ponsonby lease expired, the architectural team at Studio 106 decided to make a change and relocated the business to Okahu Bay. And with the benefit of being able to take a lunchtime dip, they haven't considered making the move back to the big smoke.

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Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming

  • Media
  • February 9, 2016
  • Holly Bagge
Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming

On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation's media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.

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The long game: why Heineken is trumpeting moderation

  • Advertising
  • February 9, 2016
  • Damien Venuto
The long game: why Heineken is trumpeting moderation

Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?

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It's time: Richie McCaw and Westpac call for action

  • Advertising
  • February 5, 2016
  • Holly Bagge
It's time: Richie McCaw and Westpac call for action

Westpac has released a new brand campaign via DDB featuring long-time ambassador Richie McCaw in what is a more serious and direct approach for the bank compared to some of its previous ads, but its outdoor advertising shows it’s not losing its sense of humour.

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A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

  • Advertising
  • February 5, 2016
  • Damien Venuto
A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.

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Air NZ and True nab January newspaper Ad of the Month Award

  • Advertising
  • February 5, 2016
  • StopPress Team
Air NZ and True nab January newspaper Ad of the Month Award

Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.

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