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Should the industry still report ad spend figures? Have your say

  • Survey
  • May 2, 2016
  • StopPress Team
Should the industry still report ad spend figures? Have your say

Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?

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Inside the gigantic multi-layered NZ Olympic Committee campaign

  • Advertising
  • April 29, 2016
  • Holly Bagge
Inside the gigantic multi-layered NZ Olympic Committee campaign

While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels running this promotional beast.

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Paper Plus makes it easier to say 'I love you' on Mother's Day

  • Advertising
  • April 29, 2016
  • StopPress Team
Paper Plus makes it easier to say 'I love you' on Mother's Day

Teenage boys aren't known for showing affection toward their mothers, but Paper Plus has worked out a way to get more than just a grunt out of them. To celebrate Mother's Day it teamed up with FCB to encourage Kiwi kids to say it with a book, and tell their mums how much they love them.

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Movings/Shakings: 29 April

  • Movings / Shakings, brought to you by Marsden Inch
  • April 29, 2016
  • StopPress Team
Movings/Shakings:  29 April

Industry happenings at Event Hospitality and Entertainment, Tremor Video, BNZ and Magnify.

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Sponsored content

A walk through the ad tech labyrinth

Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So ...

news

Vice throws more weight behind Kiwi arm

Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head ...

TVNZ-NZ Marketing Awards: the search for stories continues

  • Awards
  • April 28, 2016
  • StopPress Team
TVNZ-NZ Marketing Awards: the search for stories continues

Stories can take various forms. Some, like Indiana Jones, involve a quest for something in particular, while others involve the protagonist rising from abject circumstances to achieve the unimaginable. The great marketing stories are no different. Whether it's an example of immense bravery or unshakeable perseverance, we look forward to hearing your stories as you enter the TVNZ-NZ Marketing Awards.

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topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the ...
Up Country
Up Country
In conjunction with News Works, the Up Country ...
Future Tense
Future Tense
In a new series, StopPress talks to a ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, ...
Sponsored content

Cutting through the Christmas clutter: how Phantom helped bring a little magic to the streets of Wellington

Three-hour queues, people pulling up on bikes to snatch away chocolate and a determined three-year-old boy are just a few indicators of the success of ...

Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

  • Didge
  • April 27, 2016
  • Erin McKenzie
Tech Watch: Adshel CEO Rob Atkinson looks into the future of out-of-home advertising

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look into the crystal ball of out-of-home advertising to see what lies in store for the digital sites.

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Māori Television recreates the past, bringing together New Zealanders to celebrate Anzac Day

  • Advertising
  • April 27, 2016
  • StopPress Team
Māori Television recreates the past, bringing together New Zealanders to celebrate Anzac Day

It's been 101 years since blood was spilled at Gallipoli, but for Māori Television that blood has provided the foundation for a new campaign to show the war is a history all of Aotearoa shares, despite our own personal histories. To get people thinking about what Anzac Day means to them, Māori Television teamed up with Goodfolk to create a short-film documentary The Blood We Share.

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