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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...

In-house, in control: why Xero does its own creative

  • Media
  • January 20, 2017
  • Damien Venuto
In-house, in control: why Xero does its own creative

Xero’s global director of media, Patrick MacFie, doesn’t hide under a PR blanket, openly admitting that Xero has made some content screw-ups along the way. But none of these have yet dissuaded the company from taking the DIY approach to producing its creative campaigns. So what makes this added—some might say unnecessary—risk worth it?

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StopPress readers' picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix

  • Advertising
  • January 20, 2017
  • StopPress Team
StopPress readers' picks of 2016: the mannequin challenge, Tokyo Dry, Kevin Roberts and My Food Bag in the mix

Last year, StopPress collated some of the standout moments of 2016 in the annual 'Year in the Rear'. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Nielsen looks to bring digital and TV audiences closer together with new measurement service

  • Advertsing
  • January 19, 2017
  • Erin McKenzie
Nielsen looks to bring digital and TV audiences closer together with new measurement service

Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.

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Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

  • Advertising
  • January 18, 2017
  • StopPress Team
Whittaker’s and Meridian announce partnership with release of 'Brooklyn Block'

Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.

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