After their Ponsonby lease expired, the architectural team at Studio 106 decided to make a change and relocated the business to Okahu Bay. And with the benefit of being able to take a lunchtime dip, they haven’t considered making the move back to the big smoke.
Some estimates suggest that as much as 43 percent of all jobs currently existing will be automated by 2033, leading to millions of people in the workforce having to find new jobs. This obviously puts many of us in an awkward position in that our responsibilities might one day decline into polishing the robot that can do our job much faster and more accurately than what we ever could. So to give workers an indication of how much risk automation poses to them, the National Public Radio (NPR) website has released an interactive web tool that gives visitors an indication of how likely it is that a robot will one day do their jobs.
At this year’s edition of the Young Gun Awards, Colenso BBDO’s Ben Polkinghorne and Brett Colliver, FCB’s Matt Williams and Y&R NZ’s Liza Dupre all picked up awards, standing again as testament to the quality of the creative work that comes out of New Zealand every year. But, most often, the journey to these awards doesn’t start within the agencies; it starts at the nation’s ad schools, where the students’ creative talent is shaped into commercial tools capable of developing campaigns that resonate with the masses. Thus, each year as the academic curriculum comes to a close, the industry takes a brief moment to look at the work that the students have produced. StopPress takes a look at some of the best student work from the previous year.