articles tagged 'Woman's Day'

Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

  • Advertising
  • March 2, 2015
  • Ben Fahy
Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Technology was meant to make life so much easier. Paperless offices. Cheap communication tools. And, of course, robot vacuum cleaners. But instead we're lonelier, more stressed and getting our hair eaten by our electronic assistants. Woman's Day has noticed this shift as well, so, as part of a big—and quite rare—$1.5 million campaign via FCB, it's foisted a Zsa-Zsa Gabor-esque character upon the nation in an effort to give its readers permission to take a break without feeling guilty about it.

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Bauer follows up womansday.co.nz launch with branded Persil hub

  • Media
  • October 23, 2014
  • Ben Fahy
Bauer follows up womansday.co.nz launch with branded Persil hub

Late last year, Bauer launched its Woman's Day recommended extension, with food columnist and past MasterChef NZ (RIP) winner Chelsea Winter wheeled out in an attempt to transfer some of her cachet to advertisers. And after launching the womansday.co.nz website last month, it's taken that idea into the digital realm for the first time, with Unilever's Persil brand the first beneficiary.

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Pippa's double trouble

  • PopPress
  • September 30, 2014
  • StopPress Team
Pippa's double trouble

Who should we believe? Is Kate ashamed of "off-the-rails and out of control" Pippa, as New Idea suggests? Or is she in fact proud of the fact that Pippa's getting married, as the country's recently crowned supreme magazine of the year, Woman's Day suggests? Due to a pictorial whoopsie in this week's women's mags, you can take your pick.

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Woman's Day takes the Magazine Awards crown, New Zealand Geographic close behind

  • Media
  • September 26, 2014
  • Ben Fahy
Woman's Day takes the Magazine Awards crown, New Zealand Geographic close behind

Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media's Woman’s Day, that left with the biggest haul.

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State of the -ation: behind Bauer's strategy of content creation, diversification and digitisation

  • Media
  • August 22, 2014
  • Ben Fahy
State of the -ation: behind Bauer's strategy of content creation, diversification and digitisation

It was officially announced yesterday that Bauer had made some major structural and staff changes. So we had a chat with chief executive Paul Dykzeul and commercial director Paul Gardiner about the thinking behind that strategy.

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A continuation of trends in latest magazine readership and circulation figures

  • Print
  • August 15, 2014
  • Damien Venuto
A continuation of trends in latest magazine readership and circulation figures
(Image credit: Esquire.com)

The quarterly magazine readership and circulation figures have been released by Nielsen and the Audit Bureau of Circulation respectively, and, in what has been a consistent trend over the last few quarters, weekly publications continue to bleed readers while special interest magazines, released less frequently, continue to hold strong.

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A new online abode for Home magazine

  • Didge
  • August 7, 2014
  • Damien Venuto
A new online abode for Home magazine

Bauer-owned Home magazine has updated its website, giving it a slick new online abode that's more befitting of the stylish print publication.

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Woman's Day's face-fixing faux pas

  • PopPress
  • July 16, 2014
  • StopPress Team
Woman's Day's face-fixing faux pas

Jessica Simpson has helped sell countless women's magazines around the world. And Woman's Day managed to nab some exclusive photos of her special day for the latest issue. But an eagle-eyed reader sent us one of the photos from the spread and someone's failed to fix up a bit of cheeky face-fixing.

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Shock weight gain! Woman's Day piles on the pages

  • Media
  • December 11, 2012
  • Ben Fahy
Shock weight gain! Woman's Day piles on the pages

Mass market weeklies have had a rough time of it in recent years. But ACP has opened an early Christmas present in the form of the recent double issue of Woman's Day, which clocked in at over 200 pages and took the title as biggest ever issue.

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Good things come in threes: Mag sector continues to confound sceptics with more readership gains

  • Media
  • October 26, 2012
  • Ben Fahy
Good things come in threes: Mag sector continues to confound sceptics with more readership gains

The quarterly number fest that is the Nielsen CMI Readership and Audit Bureau of Circulation data has been released, and while only a few magazine titles bucked the general downward trend in paid circulation, a majority of titles experienced readership increases, making it the third consecutive survey showing an improvement in total readership.

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Eva 4 eva

  • Gallery
  • October 16, 2012
  • StopPress Team
Eva 4 eva

New Zealand goes a bit funny when famous folk come for a visit. It's that classic Kiwi combo of pride and self-doubt. And it was no different when Eva Longoria popped in recently to spruik some of her perfume, cut the ribbon on The Shopping Channel and answer a few questions at an event put on by Woman's Day and L'Oreal. The security was almost Obama-level, with pre-event checks and phones handed in at the door, but with a bit of baksheesh we managed to get our hands on collection of glamour shots from the night. So fill your boots. And eyes.

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Latest mag and paper stats reflect changin' times

  • Media
  • February 10, 2012
  • Cath Winks
Latest mag and paper stats reflect changin' times

Nothing endures but change, and the latest newspaper and magazine stats from Nielsen and the Audit Bureau of Circulation are no exception, as the ABC changes both its methodology, and its frequency of audits. The ABC will now be sending out quarterly rolling averages, instead of the six months end-on-end averages it has been doing. The key benefits for marketers and agencies will be receiving more regular data, and the methodology of releasing rolling annual totals is aligned with readership.

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ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

  • Media
  • October 28, 2011
  • Ben Fahy
ACP pops corks as Woman's Day takes long-awaited weekly readership victory—UPDATED

It's taken a helluva long time, but the big news from Nielsen's latest magazine readership data is that ACP's Woman's Day has finally taken over from New Zealand Woman's Weekly (NZWW) as "the number one magazine in every way", with higher readership and circulation figures than its long-standing arch-rival.

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Woman's Weekly gets a spruce up, but exclusive deals issue casts a pall

  • Media
  • June 27, 2011
  • Ben Fahy
Woman's Weekly gets a spruce up, but exclusive deals issue casts a pall

It's been a fairly interesting period for the ladies mags recently. The old battle between ACP's Woman's Day and NZ Magazine's Woman's Weekly was spiced up considerably after a few big editorial switcheroos and a hearty debate about the pros and cons of brands signing exclusive deals with publishers. Now there's even more excitement, with Woman’s Weekly undergoing its biggest change in more than a decade. 

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Claws come out as Kitchin sinks into rival editor's chair

  • Media
  • November 9, 2010
  • StopPress Team
Claws come out as Kitchin sinks into rival editor's chair

In a sordid tale of intrigue, subterfuge, poaching and skullduggery that could be worthy of a cover story in itself, ACP has made an already uber-competitive sector even more competitive by signing up Women's Weekly editor Sido Kitchin as the new editor of what was not too long ago her avowed enemy, Woman's Day, and also bringing Weekly's deputy editor Fiona Fraser into the fold. 

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