Browsing: White Label

Laphroaig mixes honesty with advertising

To those of inferior palate, the world of taste-testing seems wildly pretentious and filled with descriptors that have little to do with food or drink. So, in an effort to expose how laughable this tends to be, Scotch whisky company Laphroaig recently launched a campaign, via UK agency White Label, that invites common folk to share their opinions—however scathing—on its spirit.