Browsing: Vaughn Davis
As we wrote last week, the classic endorsement approach in New Zealand seems to be bunging a rugby player (or even a coach) on your ad. But Invivo’s strategy is at the other end of the spectrum, with international talk show host and self-proclaimed he-devil Graham Norton called on to help create—and now help promote—a very special wine.
Sincerity, an advertising man and columnist not a million pages from here was once quoted as saying, is everything. Learn how to fake that, and you’ve got it made. He couldn’t have been more wrong, says Vaughn Davis.
Following on from its slick rebrand of Paper Plus last year, Hyde Group, with the help of writer Vaughn Davis and designer Graham Murray, has launched the chain’s new online office stationery offering paperplusoffice.co.nz with a series of billboards that aim to capture the attention of traffic in Auckland, Hamilton, Wellington and Christchurch.
Parnell’s creative stocks have taken a battering in the last couple of days: Saatchi & Saatchi announced yesterday that its executive creative director Dylan Harrison was offski after just seven months in the job. And Y&R Auckland’s creative director Vaughn Davis is also leaving after ten years with the agency.
If they haven’t been washed away by the flash floods, six lucky New Zealand bastards are currently swanning about in the South of France. Of course, business is being mixed with pleasure: they are there in a professional capacity as judges for the Cannes Advertising Festival awards, which, as the world’s biggest and best advertising event, invites the world’s biggest and best advertising brains along to do the deciding. So here’s to them.