Jockey is continuing its long tradition of stripping the All Blacks down to their tighty whiteys with its latest winter All Colour campaign. But this year it's all about the bright colours.
Marketing, advertising & media intelligence
While most marketers in the action and outdoor industry attempt showcase their products as survival essentials, Mons Royale founder Hamish Acland has veered away from this trope to present his brand as a fashionable label that offers both utility and aesthetic appeal. And this approach has now been continued in a new promotional clip that showcases imagery that is both sexy and utility-based. Featuring Jossi Wells, Christy Prior, Connor Macfarlane, Will Jackways and beautifully shot in the Mons Royale hometown of Lake Wanaka, the over-minute-long video provides a glimpse at the lives of these extreme sports enthusiasts.
Michael Bay, the typically over the top director whose filmic style is probably best described as oversexed soap-operatic with explosions has taken it to a new level of cheese with his new Victoria's Secret commercial, tongue and cheekily (we hope) referencing the teasing movie trailers he's so adept at creating.