Netflix has taken a rather innovative and interesting route for its latest ad which promotes its show Sense8 by creating an original piece of music using people’s brainwaves.
Marketing, advertising & media intelligence
It's not often, especially not in the digital age, for a trailer to accompany the publication of book. However, for the release of 'Surviving Middle School,' a tongue-in-cheek guide for young girls, writer David McGrail has gone all out by commissioning the production of a three-minute clip, which gives a hyperbolic glimpse at what happens when school girls make the wrong choices.
The trailer for the soon to be released EA game Titanfall is a jaunty little number about two men and their titans. Just when it seems there's no problem the titan can't fix, a chaotic battle erupts between the two robots.
Web company Squarespace is tapping into Superbowl hype with a trailer that shows us everything that's wrong with the internet. That includes too many things to squeeze into 15 seconds, but Squarespace has managed to get in epic fails, cheesy contests and online dating.
The promotion for Anchorman 2: the Legend Continues has become a multi-faceted advertising stunt that makes it seem as though Will Ferrell has actually morphed into the gaffe-prone news anchor from the film. Now, after two trailers and cross-promotion with Dodge Durango, Ron Burgundy and his crew have decided to educate the world.