articles tagged 'Touch/Cast'

Movings/Shakings: 29 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 29, 2013
  • StopPress Team
Movings/Shakings: 29 July

Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.

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Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

  • Advertising
  • May 30, 2013
  • Ben Fahy
Telecom keeps sharing the love as Clemenger Group fills the digital/studio void —UPDATED

There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.

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Internal affairs: Auckland vs. Wellington

  • Marketing
  • September 19, 2012
  • Ben Fahy
Internal affairs: Auckland vs. Wellington

When it comes to self-promotion, it's fair to say the coolest little capital in the world has had it over the big little city for a while now. And while the lure of the exotic foreigners is hard to ignore, both cities have launched campaigns recently to attract more domestic visitors, with Auckland taking a self-deprecating approach to try and knock a few stereotypes on the head and Wellington offering up a few treats to potential guests from its biggest market.

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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Retro icon launches Fly Buys Facebook frenzy

  • Advertising
  • March 29, 2012
  • StopPress Team
Retro icon launches Fly Buys Facebook frenzy

Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

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Raydar and Touch/Cast join digital forces

  • Advertising
  • December 1, 2011
  • StopPress Team
Raydar and Touch/Cast join digital forces

Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Clemenger adds TOUCH/CAST to Wellington stable

  • Advertising
  • November 10, 2011
  • Cath Winks
Clemenger adds TOUCH/CAST to Wellington stable

The Clemenger Group, New Zealand’s largest communications group, has bought Wellington-based digital activation agency, TOUCH/CAST. The deal gives Clemenger Group the majority stake in the business, while TOUCH/CAST retains a significant share.

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Telecom goes viral—this time in a good way—with Backing Black online campaign—UPDATED

  • Advertising
  • October 13, 2011
  • StopPress Team
Telecom goes viral—this time in a good way—with Backing Black online campaign—UPDATED

We all know what happened with Telecom's last attempt to leverage its sponsorship of the All Blacks. But its Backing Black roadshow has kept on trucking, the HQ was launched at the Viaduct a few weeks back and now TOUCH/CAST has launched a new online campaign in the lead-up to the semi-final that puts users at the centre of the All Blacks.  

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Here's to 20 years of Absolutely, Positively Wellington

  • Advertising
  • September 19, 2011
  • Ben Fahy
Here's to 20 years of Absolutely, Positively Wellington

On 4 September 1991, a classic Kiwi slogan was born. 20 years later and, love it or hate it, the Absolutely Positively Wellington brand is still doing the business. So, to celebrate this auspicious anniversary, the good folk at Positively Wellington Tourism and Touch-Cast created a video charting the brand's history. 

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You can’t beat Welly on a … Wednesday

  • Digital
  • April 5, 2011
  • StopPress Team
You can’t beat Welly on a … Wednesday

Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market. 

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