Māori Television has introduced a bit of sassiness to water safety in a new campaign that features Nani Pupu, the opinionated, bolshie and often inappropriate character that Mai FM’s Brent Mio played in the YouTube clips for the ‘Te Kupu o te Wiki’ language programme initiated in conjunction with NZ Post for Māori Language Week this year.
Browsing: Toni Urlich
According to Quitline, Māori and those in high deprivation populations care less about the cost of cigarettes, or their health, compared to how much they care about their children. Māori Television’s advertising head of department, Toni Urlich developed the creative for the ‘Crayons’ campaign, which uses children, mimicking their parents’ smoking behaviour. The campaign was created inhouse at Māori Television and in a first, will also be rolled out across other channels.