articles tagged 'Tinder'

Index is giving Tinder users a dose of inspiration

  • Technology
  • December 15, 2016
  • Elly Strang
Index is giving Tinder users a dose of inspiration

In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.

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Nice to meat you

  • June 23, 2015
  • StopPress Team
Nice to meat you

An art project on the nature of Tinder, named Tender, cleverly (or very grossly) plays on the expression “Treated like a piece of meat”, and given we’ve had a bit of a dating focus lately, we thought we’d better feature it.

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Do Good Dating, not swiping: young Auckland trio launch a unique matchmaking site

  • June 19, 2015
  • Holly Bagge
Do Good Dating, not swiping: young Auckland trio launch a unique matchmaking site

Yesterday we looked at Tinder’s disruption of the online dating market, today we look at a new dating site promoting itself as a more respectful alternative to the app. Love our loathe Tinder no one can deny it has a reputation for being a less wholesome form of dating. Rather than being matched through similar interests or the calibre of one’s personality, superficially, it’s based on aesthetics in the form of the user’s best selection of Facebook pictures. Three young innovators are looking to change that, with their own matchmaking creation called Do Good Dating, which would see the mutually interested parties getting to know each other by undertaking community work together. And only three days after its launch, the site already has over 600 sign ups.

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Swipe left: why online dating sites are proving no match for Tinder

  • June 18, 2015
  • Holly Bagge
Swipe left: why online dating sites are proving no match for Tinder

Mobile dating app, Tinder, famous for right vs. left swipes, bad dates, good dates, the odd marriage proposal and sore thumbs has taken the world by storm since it launched three years ago. Data analysis shows former popular US dating sites are on the decline as Tinder’s popularity soars, and it appears we’re seeing a similar trend here in New Zealand.

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Tinder Plus charges over-30s more

  • PopPress
  • March 4, 2015
  • StopPress Team
Tinder Plus charges over-30s more

Yesterday, Tinder launched its new paid version of the app, called Tinder Plus, which includes new features. But it isn’t showing the love to 'older' users, charging over-30s more to use the app.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Gillette's hairy test

  • PopPress
  • February 10, 2015
  • Holly Bagge
Gillette's hairy test

Dating app Tinder and hair removal brand Gillette have teamed up on a campaign, which might cause us to see a few more clean-shaven faces around.

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Dirty politics? Jacinda takes to Tinder

  • PopPress
  • August 19, 2014
  • StopPress Team
Dirty politics? Jacinda takes to Tinder

While Tinder's main purpose is well-known, a number of brands and agencies are using it in interesting, slightly subversive ways, like increasing dog adoption or raising awareness of women's issues. Now Jacinda Ardern is embracing the medium—for politics, of course—in a continuation of her Ask Me Anything campaign.

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Smoking hot?

  • PopPress
  • April 16, 2014
  • StopPress Team
Smoking hot?

Sometimes smoking is cool on TV and in movies, sometimes it's not, and brands move with the trend. Action for Smoking and Health (with the cunning acronym ASH) is on a mission to find out if teens think their peers are hotter with a cigarette in their hand and dating app Tinder is the tool of choice.

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TVNZ takes to Tinder to hook up zombie lovers

  • Marketing
  • November 13, 2013
  • Amanda Sachtleben
TVNZ takes to Tinder to hook up zombie lovers

TVNZ has made its first foray into using the dating app Tinder as a marketing tool, but it was with a dark twist befitting a promo for zombie horror show The Walking Dead. Unsuspecting love lorn guys were served up hotties who eventually turned out to be walkers.

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