articles tagged 'The Journal'

Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

  • Advertising
  • September 19, 2014
  • Ben Fahy
Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency's National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.

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Vend takes top honours at innovation celebration, as The Journal flies marketing flag

  • Marketing
  • October 25, 2011
  • StopPress Team
Vend takes top honours at innovation celebration, as The Journal flies marketing flag

Cameras flashed, glasses clinked and pink paperclip trophies were dished out as 250-plus gathered for the 2011 NZ Innovators Awards ceremony at the HP/Intel Winter Garden in Wynyard Quarter last week. And, among the marketing-oriented winners, DraftFCB's The Journal added to its already healthy collection of accolades and cloud-based POS system Vend, which has recently expanded into the US, took out the supreme and ICT awards.  

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Public Sector Marketing Award: Ministry of Health, The Journal

  • Marketing
  • September 6, 2011
  • Ben Fahy
Public Sector Marketing Award: Ministry of Health, The Journal

The first three years of the Ministry of Health's National Depression Initiative campaign led to significant increases in people’s willingness to seek help and help others with depression, with the John Kirwan ads encouraging patients, and particularly men, to speak more openly to their doctor about mental health issues. And the next phase of the campaign aimed to convert awareness into action and motivate people to help themselves. Enter The Journal, an interactive, pragmatic, self-management e-therapy programme accessed through www.depression.org.nz that was focused on mentoring people with mild to moderate depression. 

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Retail giants rejoice as Progressive and NZ Lotteries dominate TVNZ-NZ Marketing Awards

  • Marketing
  • August 24, 2011
  • Ben Fahy
Retail giants rejoice as Progressive and NZ Lotteries dominate TVNZ-NZ Marketing Awards

The 2011 TVNZ-NZ Marketing Awards were dished out last night at the Langham in Auckland in front of around 450 industry bods and a host of game changers and bar-raisers—some well-accustomed to collecting such awards, some venturing up on stage for the first time—were announced. But it was Progressive Enterprises that came away with the most coveted award of the night for merging three of its supermarket brands into one and forging a bold new positioning based on an enhanced definition of consumer value.

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Social & Digital/Interactive: Colenso BBDO + DraftFCB

  • Advertising
  • April 1, 2011
  • StopPress Team
Social & Digital/Interactive: Colenso BBDO + DraftFCB

Colenso's 'Yellow Chocolate' was the only campaign deemed worthy of a nod in the Social category and was awarded one of eight golds for its efforts, while DraftFCB's 'The Journal' was also a lonely winner in the Digital/Interactive category after picking up a bronze. 

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Websites: DraftFCB

  • Advertising
  • April 1, 2011
  • StopPress Team
Websites: DraftFCB

There was only one award handed out in the websites category, and while DraftFCB and the Ministry of Health's 'The Journal' wiped the floor at the RSVP & Nexus Awards, a bronze was all it warranted at Axis. 

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'The Journal' wipes floor at RSVP and Nexus awards

  • Marketing
  • February 27, 2011
  • StopPress Team
'The Journal' wipes floor at RSVP and Nexus awards

It felt wrong to be celebrating anything on Friday night, let alone excellence in response-driven marketing, but DraftFCB and The Ministry of Health's 'The Journal' campaign absolutely dominated the RSVP and Nexus awards, taking home the RSVP Grand Prix and the Nexus Supreme Awards—the first time this has been achieved in the 23 year history of the awards—and eight other golds.

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The year in review: James Mok

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: James Mok

DraftFCB has followed up a rip snorter in 2009 with another rip snorter this year. It's picked up a swag of new business, it's at the top of its social messaging game, it's the consummate all-rounder, it won the big one at the CAANZ Media Awards, it was unlucky to lose out to cat food for Best in Show at the Effies and, perhaps most importantly, it's still unbeaten in the Balls of Steel table tennis tournament after taking down Colenso in the second round last night. James Mok, executive creative director, gets his opinion on.

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