It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.
Browsing: The Boroughs
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
There are so many ads that just slip right by us, in fact, most of them do. But when a giant campaign is launched featuring NBA star Steven Adams and promising the build of five basketball courts in your city, it’s hard not to notice. And to notice is to anticipate and when there are hold ups, people get annoyed. We talk to Spark’s Clive Ormerod about the latest on The Boroughs’ roll-out and what the telco might do differently when launching the next courts.
In a bid to get Spark connected with young Aucklanders, a group it struggled to reach in the Telecom days, the company is partnering with Kiwi NBA player Steven Adams and the Auckland council to bring five high-tech basketball courts to the city.
Steven Adams’ entertaining teaser video ‘Secret Codes’ for Spark’s mysterious basketball-related campaign clocked in with over 72,000 views—and all without any paid media support. Now he’s back for the second instalment, once again alongside Reggie Jackson, and it looks like he’s planning on doing something about the poor state of New Zealand’s outdoor courts *wink, wink*.