In September, Microsoft Surface and FCB hooked up with street artist duo BMD to showcase the utility of the tablet in allowing artists to collaborate and bring ideas to life. Since StopPress ran a previous story on the campaign, the pair of artists have actively been engaging with fans via the Surface Facebook page and collecting ideas with the aim of bringing one to life on a wall in the viaduct at 100 Halsey Street. More than 500 ideas were shared with the artists over the course of the campaign, and the duo eventually settled on an entry from a Facebooker Rob Thorne.
The programmatic bus rolls on, with Magna Global predicting a 31 percent annualised growth rate through to 2017. And with Google’s latest consumer barometer showing Kiwis use an average of 2.7 devices each, a new Kiwi agency called Made Media—a collaboration between sales manager and partner Michael Buhagiar and Latch Digital—believes it’s found a gap in the market for a locally owned and operated demand side platform that brings those two elements together.
I was unimpressed by Microsoft’s Surface RT, which was released in New Zealand earlier this year. I saw the potential in the device, but it was hamstrung by its poor performance and the lack of apps. The Microsoft Surface Pro is that potential finally realised.
Microsoft surprised the world last year when it unveiled the Surface RT, a tablet manufactured by what is traditionally a software company. I was blown away by its beautiful design and dissimilarities to the iPad. In a field of Apple clones, the Surface RT is refreshingly its own device. Microsoft launched the Surface RT in New Zealand earlier this year and for the past few weeks I’ve been giving it a test drive.
Windows 8 tablets are still finding their footing in the pantheon of consumer devices, with various form factors and device-types being tested along the way. The Acer Iconia W510 tablet-laptop hybrid is a throwback to the days of the netbook in both design and purpose.