Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
The Co-operative Bank’s recent social experiment showcasing Kiwi generosity looks very similar to the Christmas spot The Warehouse released only five months ago.
There seems to be a month for everything now: Dry July, Movember, the Feb Fast and as of this year, Junk Free June. And perhaps there’s a reason for that, maybe they’re successful fundraisers because Kiwis like a challenge, and a month doesn’t seem like such a long time to kick the booze, not shave your dirty tache or hold back on the snacks (at least on paper). Whatever the allure is, it seems to work and as results have shown social-media campaign Junk Free June was a huge success raising well over its media spend and attracting thousands of social media followers and daily hits on its website. Here’s a rundown on the campaign.
While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.
Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with ‘passionate’ followers a potentially stupid question: have they ever felt like they’ve been bullied online?
Social media marketing agency Socialites released its ‘SnapAuckland’ compilation today as part of its revolt against Snapchat’s ‘Auckland Life’, which it says failed to do the city justice. News of Socialite’s endeavor to remedy the situation and Aucklanders’ disgruntled reaction to Snapchat’s previous attempt blew up, with Snapchat Miami catching wind of the story and pushing word out through its own channels.
So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson’s company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?