Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).
Marketing, advertising & media intelligence
After a brief but rewarding fling with StopPress and Idealog, tech reporter/photographer/regional man of mystery Sim Ahmed finished up yesterday and is off to work for POS start-up Vend HQ. But we're not letting him get away without mentioning a bit of copyright hilarity he was involved in on Twitter last week.
Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.
I launched my first app on the Apple App Store towards the beginning of May. It's a Newsstand magazine app called Aucklandia, which shows some of my street photography work and little stories about each photo. I'm taking the opportunity to share with you what I've learned in my first month as a bona fide app developer.