Browsing: Rob Jack
Entertainment has long been part of advertising, as evidenced by the (paraphrased) old Saatchi & Saatchi mantra of ‘if it’s interrupting you in your living room, it better be good’. But that idea has evolved over the years, to the point where Cannes added a branded content category into the schedule this year and Mumbrella recently held its inaugural Australasian Branded Entertainment Awards. And Special Group managed to take home a silver for The Gravity Coffee Run in best integration of brand story-telling (non-fictional) and a gold for The Smirnoff Night Project in transmedia. Air New Zealand’s Kiwi Sceptics campaign by Host Sydney took two bronzes in the same two categories.
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.