2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
Interactive advertising revenue reached $234.9 million in quarter three of this year, with desktop leading the way according to IABNZ’s Revenue report.
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
Last week, iHeartRadio broke the 200,000-subscriber threshold and this certainly isn’t bad going given that it was only launched in August 2013. Since hitting the Kiwi market, the online radio platform has been used to stream over 10 million hours of content, and it has proved particularly popular among young listeners, with 38 percent of the audience aged under 25. Given the success of the online listening platform, we decided it was time to pick the brain of Mike Lane, TRN’s head of branding engagement.
Fairfax has acquired a 50 percent stake in e-commerce start-up Pricemaker in an effort to tap into the revenue potential of its growing digital audience.
Interactive ad revenue figures have been steadily heading upwards over the past few years in New Zealand and in the latest round of figures, the sector hit its highest ever level, with total advertising spend in Q3, 2012 of $94 million, an increase of three percent from the last quarter and an increase of five percent year-on-year. But, as you’d expect in such a rapidly developing industry, there are still a few issues to contend with, including a fall in display advertising, the use of ad blocking software and discussions around the appropriate methodology for collecting revenue data.
TVNZ’s balance sheet took a hit last year after the ill-fated TiVo investment was written off. But, despite an almost $4 million decrease in underlying earnings, the bottom line is looking healthier, with after tax profit for the year ended 30 June 2012 increasing from $2.1 million in 2011 to $14.2 million this year. PLUS: new chief executive Kevin Kenrick’s speech at the TVNZ-NZ Marketing Awards.
Total online advertising spend in New Zealand for Q1 2012 totalled $79 million, up $11 million year-on year. But that figure is down almost $10 million on Q3 2011. And over on TV, total television advertising revenue for the March quarter rose four percent to $125 million, up $4 million on the first quarter of 2011.
The RWC certainly got the outdoor sector’s tills ringing loudly, with a 36 percent increase clocked in Q3 when compared to the same time in 2010. And while the full year totals aren’t quite that massive, the Outdoor Media Association of New Zealand (OMANZ) announced a strong finish to 2011, with gross media revenue increasing by 16 percent over 2010 to $72.4 million, the equivalent of a $10.1 million boost.
The television revenue numbers for the year ended 30 June are out and, despite the March results being heavily impacted by the February Canterbury earthquake, overall, the year saw a 5.1 percent growth. The figures, fresh from ThinkTV, show advertising revenue reached $613 million, compared with the $583 million gathered from the previous 12 months.