After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
Clemenger BBDO/Proximity might be considered a traditional agency, but it’s certainly not operating that way. We caught up with the agency’s three leading lights to find out what they’ve been working on, what they think of the industry at the moment and how their NZTA campaigns manage to nail it every time.
As part of a promotional activation for Visa Wellington on a Plate I was very lucky to head to Westfield Downtown Shopping Centre in Auckland this morning and don an Oculus Rift virtual reality headset. And while it did make me look like a storm trooper part way through a costume change, it was a fun and enthralling experience. Here’s what it was like.
Global marketing and advertising resource Warc launched the Warc 100 last night, an annual ranking that is “designed to be a benchmark for commercial creativity”. And Colenso BBDO/Proximity featured three times and DDB featured once.
He’s an “integrated, digital and direct creative heavyweight” who’s renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.
Clemenger businesses on the move in Welly, Bauer looks inside and finds a new advertising director, The Radio Network lures a big radio fish back home, Fairfax hands Lions Festivals baton to Val Morgan, Mark Reekie heads for the islands and Spotify announces new ANZ head of sales.