articles tagged 'print advertising'

Print might be dead, but it's still interactive

  • PopPress
  • March 21, 2014
  • StopPress Team
Print might be dead, but it's still interactive

For quite some time the doomsday prophets have been predicting the demise of print, but this hasn't stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.

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Whybin\TBWA campaign draws a line between rugby pros and novices

  • Advertising
  • February 21, 2014
  • Damien Venuto
Whybin\TBWA campaign draws a line between rugby pros and novices

Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN's creative account.

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