articles tagged 'Powerade'

Ads of the week: 9 August

  • TVC of the week
  • August 9, 2016
  • StopPress Team
Ads of the week: 9 August

This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.

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Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

  • Didge
  • June 5, 2014
  • StopPress Team
Powerade revamps website and launches new TVC, aims to get Kiwis off the couch

Coca-Cola-owned Powerade has introduced a new app and updated its website in an effort to encourage Kiwis to lead healthier lifestyles. Rather than focusing on the Powerade product range, the new website instead provides users with a performance hub where they can set fitness goals, receive training programmes, track their performance and map runs. These digital upgrades coincide with the release of the sports drink's 'Performance is everything' campaign, which was recently activated via an Ogilvy-created TVC that features All Blacks Liam Messam, Beauden Barrett and Julian Savea battling on a rugby field through a heavy downpour.

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The power of one

  • PopPress
  • April 17, 2014
  • StopPress Team
The power of one

Big sporting events bring them a flood of commercial messages and advertisers are starting to release their work for this year's Football World Cup in Brazil. But Powerade's short documentary on Nico Calabria, who hasn't let the fact that he only has one leg stop him from becoming an amazing footballer, will be hard to beat.

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Powerade Challenge expands its reach to Wellington, taps into Olympic elite

  • Marketing
  • June 19, 2012
  • StopPress Team
Powerade Challenge expands its reach to Wellington, taps into Olympic elite

Kiwis have quite the penchant for running and even in the colder months it’s not uncommon to see many a dedicated runner pounding the Winter pavement. But while it’s all too easy to snigger as you drive past in your heated car whilst stuffing a bag of chips down your throat, Powerade is hoping to lure in these avid runners with its Powerade Challenge after a successful debut of the event last year saw over 2000 runners take part.

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The taste of science: Sonny Bill signs up as Coca-Cola mascot, spruiks new energy drink

  • Advertising
  • January 18, 2012
  • StopPress Team
The taste of science: Sonny Bill signs up as Coca-Cola mascot, spruiks new energy drink

Just before the RWC began, Sonny Bill Williams' management kicked up a bit of a stink when the NZRU decreed that he wasn't allowed to sign a sponsorship deal with a drinks company considered to be a rival to official All Blacks sponsor Coca-Cola. It turned out he should have been thankful for the denial, because the interested suitor, South Pacific Beverages, used actor Ben Barrington to front one of the biggest turkeys of the year for its Pure Energy brand and Coca-Cola then decided to sign up the man mountain themselves (for an undisclosed sum, of course) as an official ambassador to help launch its new fizzy 300ml Powerade Fuel+, which aims to snatch a share of the energy drink market.

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Hot, cold and victorious

  • TVC
  • November 15, 2011
  • Ben Fahy

Who's it for: Hallensteins by Publicis Mojo and Thick as Thieves Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We're not entirely sure. But it looks good, it's about Brothers, and it fits into Hallensteins ...

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Out-of-home, technology and pavement pounding collide in The Powerade Challenge

  • Advertising
  • June 30, 2011
  • Ben Fahy
Out-of-home, technology and pavement pounding collide in The Powerade Challenge

For years, brands have created ads and placed them in appropriate media in the hope that they'd help sell more of their stuff. These days, brands are increasingly creating experiences in the real world that are relevant to the product and involving consumers in those experiences. And The Powerade Challenge, a 9km running course/interactive marketing campaign around Auckland's waterfront, is a prime example of this shift. 

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