Browsing: Peter Leitch

Meat through the ages: NZ Beef and Lamb chief goes back in time to draw attention to the Quality Mark

For the past few years, the Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—have been promoting the culinary pleasures of the flesh. But NZ Beef and Lamb has taken a slightly different tack with its new ‘Tough Standards, Tender Results’ campaign, which shows how the butchery trade has changed throughout the years and aims to reinforce the attributes of the New Zealand Beef & Lamb Quality Mark.