Browsing: Paul Taylor

Movings/Shakings: 6 July

Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.

OMANZ blows its outdoor trumpet with new ad campaign

The outdoor sector had a pretty good 2011, not just in terms of the sizeable revenue increase of $13 million over 2010 to reach its highest total yet of $83 million, but also because the industry body OMANZ was given a bit more love. The brand was overhauled, the website was redone, it is hoping to resurrect the Outdoor Awards, and this month it has taken to the streets to spread the outdoor gospel with an out-of-home advertising campaign.