Browsing: Open

News
Stuff.co.nz assumes the juxtaposition with new ‘Go Full Spectrum’ brand campaign
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Once again, the latest readership and circulation figures didn’t make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.

News
Build it (in the mall) and they shall come (to the school): Unitec brings the campus to life with ‘Open Home’
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Unitec has done a good job of bringing academia to life in recent years, with its reality-advertising campaign Change Starts Here, GPS-enabled buses that turned Auckland into a media platform for ‘We make the people who make it’ and, most recently, the personalised Umag. And it’s once again taking the school to where the potential students are: the mall.

News
Unitec and Bauer turn Kiwis into editors/cover stars with personalised magazine
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Humans are simple creatures. Put their name on a Coke and they go crazy. Put their kid on the cover of a magazine and mums will clog up the internet. And now Unitec, Special Group, Open and Bauer are attempting to tap into that feverish narcissism once again with U Mag, a personalised magazine that doubles as a customised prospectus and is thought to be a world first.

News
Spikes Asia: DraftFCB and TBWA\ take Grand Prix, DDB and Open in the mix for special awards
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The winners of the Spikes Asia Awards were announced overnight and the Kiwi agencies fared pretty well, with TBWA\ and DraftFCB winning Grand Prix awards in the Media and PR categories for Tourism New Zealand’s Middle-Earth Passport Stamp and Mini/SPCA’s Driving Dogs respectively, while DDB Group’s haul made it the third ranked agency in the region and Open (nee Naked) was the region’s top ranked media agency with its wins for Unitec.

Movings/shakings
Pierson swaps OMD for Open
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OMD’s strategy director Jacquie Pierson has signed up as partner and shareholder in new media start-up Open alongside founder and ex-Naked Communications partner Matt O’Sullivan. And she’s certainly not mincing her words about the state of the local industry and the big media agencies that inhabit it.

News
Special Group walks the advertising talk once again after Media Awards win—UPDATED
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Not content with the attention it receives in the trade media after an award win, Special Group has made a habit of paying to get a bit more of it by placing full-page ads in the Herald, making it one of a rare few ad agencies that actually advertise. And it’s done some more showing off after winning Best in Show at the Media Awards alongside Naked/Open for Unitec’s ‘We make the people who make it’ campaign.

News
Unitec basks in Media Awards glory, Mitre 10 close behind
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For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.

News
O’Sullivan opens Open for business
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The news that Naked was shutting up shop in New Zealand surfaced a couple of weeks ago, and there were a few differences of opinion from the major players on the reasons behind the closure. But Matt O’Sullivan, as expected, has now launched his new entity: Open.

News
Commercial intimacy, come on in
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The world of the consumer is an ever-evolving one and for business it presents many an opportunity, though it is certainly not without its challenges. And that commercial intimacy is something design agency DNA is keen to tap into with the re-launch of its Open website this week.

News
Open season at DNA
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DNA design have just launched the first issue of their new online publication Open, “a forum for exploring what’s happening in the evolving world of consumers”.