Bauer, a company long accused of clinging to its print legacy, has gone a long way to shaking off that tag over the past few years with the launch of its digital hubs strategy. And it has been in serious launch mode over the over the last few months with the release of new brands Nadia and Paperboy. Now the publisher has rounded out is offer and unveiled a new online current affairs content site, dubbed Noted, that features content from its Listener, North & South, Metro and Paperboy brands (as well as a couple of other external partners). And journalists (and readers) lamenting the ongoing quest for the low hanging fruit are sure to like what it stands for.
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Red Bull is often presented as one of the best examples of content marketing, largely due to the effective way in which it has associated its brand with extreme sports events. Big wave surfing, motocross, BMX racing and sky-diving are just some of the sporting codes that have featured the Red Bull logo over the years. And now, Red Bull is collaborating with another person who dabbles in the extreme—but this time it doesn’t involve sport in any way.
According to Google’s statistics, more than a million advertisers are using Google platforms to advertise. And with the proliferation of video over the last few years, YouTube is increasingly becoming a vehicle that brands use to spread their messages. The problem, however, is most of these one million advertisers are small businesses, which simply don’t have the budget to invest in production companies or advertising agencies to produce content for the channel. Quite often this sees businesses with little other option but to develop amateur videos that do not belong in the public domain. One company that has identified this gap in the market and is now offering brands with cheaper video alternatives is Tandem Studios.