Doggelganger, last year’s Pedigree Adoption Drive campaign by Colenso BBDO, used facial recognition technology to match humans with dogs and ended up winning all kinds of awards. And there’s a technological bent to this year’s campaign, too, with production company Finch developing a system that allows two entirely different films to be screened simultaneously on the same cinema screen with the use of specially designed glasses.
Browsing: Oliver Downs
For many outside the ad industry, arguing over who was the first to come up with an idea could be perceived as petty. But when ideas are the lifeblood of this industry and often have a tangible effect on an agency’s reputation—and, if it helps to win awards, momentum—provenance is important. Recently we’ve seen some controversy over the creation of personalised OHBaby! magazines for Huggies. And it looks like we can add another interesting case to the list: Colenso BBDO’s Doggelganger website for Pedigree and Whybin\TBWA Sydney’s Dog-A-Like mobile app for the same client in Australia.