New Zealand's hottest little software company Vend took its ethos of JFDI and plastered it all over the show in its new premises. Chief marketing officer Nick Houldsworth talks about their mint new space.
Marketing, advertising & media intelligence
When local tech start-up (and winner of the supreme honour at the New Zealand Innovator's Awards) Vend HQ launched www.welovepos.com, a website for sharing point of sale horror stories and celebrating great technology and design, it purchased a clunky, obsolete old cash register named Steve with one purpose in mind: trashing him. So they went to the customers and asked them whether he should meet his maker via firing squad, hammers, dynamite, or by ‘falling’ off a tall building. Then, as the votes started coming in, they thought, why not all of the above?