After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB’s festive ad ‘Dinner for two’ has taken out the award for 2014’s Most Impactful Ad, with Samsung’s G5 Days and Nestle Purina’s ‘Herding Cats’ also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.
Mediacom won the grunty Fonterra business off OMD a few months back and now it will be taking on another big food account after Nestlé handed its Australasian media business to Groupm.
The ad that portrays Nescafe’s Dolce Gusto Melody coffee machine as a work of art has won the Colmar Brunton Ad Impact Award for last November. Colmar Brunton noted the TVC’s brand impact and a dash of frothy humour.
The Australasian Promotional Marketing Association’s Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.