Get in line, suckers: Nescafe wins November Ad Impact award

The ad that portrays Nescafe’s Dolce Gusto Melody coffee machine as a work of art has won the Colmar Brunton Ad Impact Award for last November.

The TVC shows animated high class art and sculptures coming to terms with the new ‘pop art’ arrival, the Melody machine, accepting its worth when they discover it makes a classy cuppa.

Colmar Brunton says the ad scored highly on its branding index, a big achievement for a new product.

“The ad has also successfully differentiated Nescafe Dolce Gusto which has aided in increasing intent to trial an espresso coffee from the new masterpiece,” Colmar Brunton says.

It adds the humour in the TVC grabs the audience’s attention. The spot by Publicis Group in Paris, according to Nescafe brand owner Nestle.

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