With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.
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John Oliver has torn strips off everything from native advertising to Tony Abbott in his HBO show Last Week Tonight, and he's been getting plenty of online love as a result of his entertaining opinions. And now New Zealand has come under his microscope, with a clip discussing the National Party's run-in with Eminem over the track it used in its election ads and Steven Joyce's description of its use as "pretty legal".
Just as spring follows winter, so too do parodies follow election ads. There's been plenty of billboard 'art' (some of it quite funny). There's been a song about John Key (that's been banned from being broadcast by the Electoral Commission). And there's been a satirical Colin Craig website (that can't be shut down because it's outside New Zealand jurisdiction). And now YouTube user Gabriel Page has tweaked National's first campaign TVC to show a slightly different type of rowing.
National released its first campaign TVC this morning and there was plenty of discussion about it—and its soundtrack—on social media afterwards (as Tim Denee wrote on Twitter: "National STRONG like SPORTS TEAM. Other party weak like baby in lifejacket"). Now Labour's followed suit and launched the TV execution of its Vote Positive campaign.
The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.
Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that 'election' was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.
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2012 was a comeback year for the Whybin\TBWA Group after something of an annus horribilis in 2011. It put Middle-earth into New Zealand, oversaw the biggest thing in banking with the surprisingly smooth National Bank/ANZ fusion, launched the Digital Arts Network by merging Shift and Tequila\, and its PR arm Eleven won a couple of PR agency of year awards. So chief executive David Walden, who sold a few shares and began the hunt for a successor, ended the year a pretty happy chappy.
ANZ's customer satisfaction levels have improved substantially since it took over The National Bank in 2003, says Roy Morgan's Michele Levine. So she thinks the timing for a change is as good as it could be.
It's just a billboard/radio show... yeah right.