articles tagged 'National'

Vying for votes: National, Labour and Green up the advertising ante

  • Advertising
  • September 5, 2017
  • StopPress Team
Vying for votes: National, Labour and Green up the advertising ante

With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.

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Inimies of Iminim

  • PopPress
  • September 23, 2014
  • StopPress Team
Inimies of Iminim

John Oliver has torn strips off everything from native advertising to Tony Abbott in his HBO show Last Week Tonight, and he's been getting plenty of online love as a result of his entertaining opinions. And now New Zealand has come under his microscope, with a clip discussing the National Party's run-in with Eminem over the track it used in its election ads and Steven Joyce's description of its use as "pretty legal".

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Row, row, row your boat ...

  • PopPress
  • August 22, 2014
  • StopPress Team
Row, row, row your boat ...

Just as spring follows winter, so too do parodies follow election ads. There's been plenty of billboard 'art' (some of it quite funny). There's been a song about John Key (that's been banned from being broadcast by the Electoral Commission). And there's been a satirical Colin Craig website (that can't be shut down because it's outside New Zealand jurisdiction). And now YouTube user Gabriel Page has tweaked National's first campaign TVC to show a slightly different type of rowing.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Labour beams out its positive vibes in first TV spot

  • Advertising
  • August 20, 2014
  • Ben Fahy
Labour beams out its positive vibes in first TV spot

National released its first campaign TVC this morning and there was plenty of discussion about it—and its soundtrack—on social media afterwards (as Tim Denee wrote on Twitter: "National STRONG like SPORTS TEAM. Other party weak like baby in lifejacket"). Now Labour's followed suit and launched the TV execution of its Vote Positive campaign.

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National embraces a more positive sporting analogy for first campaign TVC

  • Advertising
  • August 20, 2014
  • Ben Fahy
National embraces a more positive sporting analogy for first campaign TVC

The National Party has been forced to make a few rugby analogies in recent days as it deals with the fallout from Nicky Hager's Dirty Politics. But it's used a rowing analogy in its new TVC to try and show Kiwis it's a smooth, well-oiled, economic machine that's taking the country in the right direction and that its opponents are bumbling idiots.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

How Kiwi political parties measure up on Facebook

  • Social media
  • July 15, 2014
  • Damien Venuto
How Kiwi political parties measure up on Facebook

Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that 'election' was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.

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The Year in Review: David Walden

  • Year in Review brought to you by Marsden Inch
  • December 14, 2012
  • StopPress Team
The Year in Review: David Walden
Paul Statham

2012 was a comeback year for the Whybin\TBWA Group after something of an annus horribilis in 2011. It put Middle-earth into New Zealand, oversaw the biggest thing in banking with the surprisingly smooth National Bank/ANZ fusion, launched the Digital Arts Network by merging Shift and Tequila\, and its PR arm Eleven won a couple of PR agency of year awards. So chief executive David Walden, who sold a few shares and began the hunt for a successor, ended the year a pretty happy chappy.

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ANZ strikes while the customer satisfaction iron is hot

  • Customer satisfaction
  • September 28, 2012
  • Michelle Levine
ANZ strikes while the customer satisfaction iron is hot

ANZ's customer satisfaction levels have improved substantially since it took over The National Bank in 2003, says Roy Morgan's Michele Levine. So she thinks the timing for a change is as good as it could be.

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Political Posturing

  • Advertising
  • October 5, 2011
  • Cath Winks
Political Posturing

It's just a billboard/radio show... yeah right.

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