Lurpak butter is a brand that has perfected the art of food porn with a range of mouthwatering recent ads. And Marks & Spencer, no stranger to the art itself, has continued that fine tradition with its latest campaign, ‘Adventures in Imagination’, by RKCR/Y&R. Plus: some other glorious food ads.
Ah, November. A time of joy, facial hair, commercial oneupmanship and retailers and marketers already trying to grease the wheels of consumerism with their Christmas campaigns. New Zealand doesn’t seem to have been too badly affected by early Christmas fever yet, but the UK is already running a very high temperature, with John Lewis, Cadbury and a few others launching their efforts, many of them long-form.