According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
Browsing: Michaela Dumper
Kirstie Stanway got the shock of her life when she turned up for her first day as an intern at More FM and ended up flying to El Salvador as part of a marketing campaign for Gravity Coffee. And now Kiwis get to see how her rather unique experience panned out in a rather unique way, with her journey being made into a series of 45 second TVCs that will play in the first ad break of 3 News each night this week.
When Special Group took the Gravity Coffee business off Shine last year, the first problem it set out to solve was the packaging. And with that taken care of, as well as a new website courtesy of Fracture, it’s ramped things up a bit with an ambitious intern ambush.