Browsing: Michael McHugh

News
Mindfood heads for home with latest brand extension
By

Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it’s print, online or events. And while there’s no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that’s aimed at the big, growing but quite cluttered home and living market.

News
Mindfood iPad app gets readers’ clicks and Apple’s tick
By

When tablet computers first arrived on the scene, they were slated as something of a saviour for the ailing magazine industry; a medium that offered the utility of digital technology but actually allowed publishers to make money from it. That certainly hasn’t come to pass in New Zealand yet, and there have been a couple of false starts in that space already. But with impressive download figures and an endorsement from Apple in its best of list at the end of 2012, McHugh Media’s Mindfood iPad app could just be a glimpse into the future.

Movings/shakings
Movings/Shakings: 8 May
By

Ross Goldsack re-joins Y&R as non-executive chairman, Trent Harnett joins Malcolm Phillipps at the head of 2degrees’ marketing table, Leonie Collins leaves her post at Eye and Carolyn Enting joins Mindfood.