Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
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This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women’s Weekly website. So we chatted to the media company’s head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.
Following on from its recent decision to join the IAB and last week’s launch of FQ.co.nz, Bauer has now announced a slew of other changes to its online media properties. And to promote these revamped publications, the media company will be investing $1.2 million in a marketing campaign with the aim of driving traffic to the sites.
Earlier this week, Bauer and Mobile Embrace were confirmed as the latest additions to the IAB NZ board, which already includes NZME, Fairfax, Yahoo NZ, Yellow, Seek, Vodafone, Google NZ, Mi9, TVNZ, MediaWorks, Trade Me and Met Service. StopPress chatted to the conglomerate’s head of digital Michael Fuyala to find out more about the strategy that underpinned this move.