Browsing: media buying

Media planning and management course

It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.

From Wednesday 14 …

Peter Myles out – “bureacracy” wins

Peter Myles, director of Omnicom Media Group, is to step down this week.

A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.

In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …