After taking out last year’s best ad at the Fair Go Ad Awards for ‘Tight on Tour’, MasterCard backed it up last night for the follow-up, ‘Wedding’. And, at the other end of the spectrum, ASB and Saatchi & Saatchi’s bearded bellower Brian Blessed took the booby prize for ‘No biggy. Yes Biggy!’
Recycling really should be second nature by now, but it doesn’t take much more than a look around to see there’s still plenty of work to be done in terms of education. So in an effort to fill up those 1000-odd recycling bins all around the country, Love NZ has just pushed play on a six-week campaign by McCann Melbourne and its direct and digital arm MRM called It’s A Karma Thing, which exhorts Kiwis to ‘do the right thing’ and earn points they can then redeem for prizes.
By pretty much every measure—New Zealand’s medal haul, design and branding, entertaining memes, social media hijinks, overall awesomeness of the host city—the London Olympics were a success. And McCann Worldgroup, the agency chosen in 2009 as the official marketing services provider for the Games, thinks so too, as evidenced by this cheeky print ad proudly announcing that it had lost a client that ran in some of the UK papers.
After a pitch involving a rumoured list of TBWA\ and the incumbent McCann, it’s thought DDB has managed to get a foot in the door with Coca-Cola after winning the Lift Plus account.
Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.
Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …