Daisies refracted in water droplets attached to a common wasp, an uninterested kayaker walking past a burning house, and a hose crudely fastened to a car were just some of the mesmerising images featured in last night’s edition of the New Zealand Geographic Photographer of the Year competition.
Marketing, advertising & media intelligence
Simply You Living, Bride & Groom, Habitat, NZ Life & Leisure and Wild Tomato were the major winners in the latest magazine figures, while The Red Bulletin, Trade a Boat, Cleo, Boating New Zealand and FishHead had tough years. PLUS: we look at spending trends of the top ten magazine advertisers.
StopPress' stablemate Idealog has gone crazy! It's slashing prices! Everything must go! And you need to act fast, because today is the last day! To celebrate its 10th birthday, you can get a full year subscription to the magazine for only $10. That's 365 days of food for your business brain and all for the same price as actual food like one 750g jar of Nutella, or two $5 flat whites, or four $2.50 ice creams, or $10 chips.
Fairfax briefly shifts its focus to print, promotes the Christmas gifts that keep on giving (for a year, at least)
Fairfax is putting most of its energy into growing its online audience, and the latest numbers show that's working. But a new TVC advertising subscriptions to its stable of magazines suggests the media company still sees some dollar signs in print. PLUS: do media consumption habits change over summer? And how does that impact on advertisers?
Last night, the rain didn't stop the New Zealand Geographic team from distributing the awards for the Photographer of the Year competition. This is, after all, an annual event celebrating a group of people who during their careers have grown accustomed to weathering the elements—and a bit of water falling from the heavens didn't seem to bug anyone in attendance. This year there were more than 5,800 entries, which the New Zealand Geographic team eventually whittled down to 28 finalists, from which nine winners were chosen.
As Idealog celebrates a decade in the ideas business, co-founder Vincent Heeringa explains how it intends to last a few more
This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—and co-founder Vincent Heeringa is certainly stopping to smell the rosé. But he also knows things need to change. Here's his manifesto for the next ten years—and he believes the rules also apply to media in general.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
After around five years as editor of Metro, Simon Wilson recently sent his final issue off to the printers and stepped into a new role where he aims to do more writing and less wrangling. And he signed off with an editorial that editors—and advertisers—could all learn something from.
Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.
It's no secret Fairfax is reorienting its business around digital—and, specifically, mobile—with Stuff as the central pillar of that strategy. And while managing director Simon Tong recently told us in a fairly candid interview that the magazine division had largely been left to its own devices, its main magazine brands have now been swallowed by that content-hungry beast stuff.co.nz.
Magazine brands have long embraced the wagon wheel approach and interact with their audiences through a range of different mediums, whether it's print, online or events. And while there's no doubt print is declining in popularity in some segments, it is still working well in others and Mindfood has followed up its launch of its Style brand extension last year with a new one called Decor that's aimed at the big, growing but quite cluttered home and living market. PLUS: North & South's new murder 'mook'.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.
As Sky TV continues to embrace digital marketing, it has brought the curtain down on Sky Sport - The Magazine.
The magazine industry, like all other 'traditional' media, is adapting to a very different environment. And so are the magazine industry's awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.
Following on from its recent decision to join the IAB and last week’s launch of FQ.co.nz, Bauer has now announced a slew of other changes to its online media properties. And to promote these revamped publications, the media company will be investing $1.2 million in a marketing campaign with the aim of driving traffic to the sites.
Data dump: US study shows that 39 of top 50 digital news sites now receive more traffic from mobile than desktop
The Pew Research Center in the United States has released its 12th edition of the annual State of the News Media report, which examines the landscape of American journalism and tracks trends related to readership, revenue and device usage. And while the publication doesn't include a Kiwi perspective, it does provide an in-depth glimpse at many of the changes and challenges that the local media also faces due to digital disruption. One of the most telling findings from the study was that 39 of the top 50 news sites now receive more traffic to their sites on mobile phones than from desktops.