Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Browsing: Louis Vuitton
News
The Compendium: 28 March
Opinion
The delicate art of the cease and desist letter
Earlier this year, Jack Daniel’s Properties, Inc issued a cease and desist letter to author Patrick Wensink regarding the cover design of his recent novel, Broken Piano For President, which closely resembled the Jack Daniel’s whiskey label. And, as AJ Park’s Damian Broadley and Jude Antony write, the company’s response is a great reminder that the tone and approach of any communication should be carefully considered.
News
Pop it like it’s hot: brands jump on temporary experiential brandwagon for RWC festivities—UPDATED
At a time when traditional retailers are struggling, the trendsetting soothsayers believe pop-up stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.