Following on from its short film featuring Jude Law earlier this year, Johnnie Walker is now experimenting with a range of other mediums to tell its story, including live theatrical performances and strategic event sponsorships.
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When he was alive, Bruce Lee was a fighting machine. But for a Chinese ad, Johnnie Walker and BBH have managed to turn the CGI version into a boring, overly earnest, self-help guru who runs his hands through water slowly and says things like ‘do you have the guts to follow your gut’. Where are the flying kicks?
Too long for a woop but too good not to include on StopPress, this six-minute ad for Johnnie Walker whisky featuring Robert Carlyle is an impressive piece of filmmaking.
Some points to spout off at dinner parties: The agency is Bartle Bogle Hegarty (BBH) London. The film was …