Browsing: John Gillespie

TVNZ aims to attract more Seven Sharp trialists with ‘No Ordinary Stories’ campaign

There’s been plenty of ink dedicated to Seven Sharp over the past few months—a bit too much in the opinion of TVNZ chief executive Kevin Kenrick. But far from free-falling, the more informal, magazine-style current affairs show has stabilised to an average audience of around 375,000 viewers. And, in an effort to get more New Zealanders to give the show a go, it has launched a new campaign via its inhouse agency Blacksand.