Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Digital communications agency Jericho doubles in size, hires two newbies and turns a corner, Richard Buddle buddies up with Aprais, JML strengthens its arsenal by hiring a number of double-barrelled guns, and technology company Optimizer HQ makes a strategic acquisition that would make Optimus Prime proud.
The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it’s still considered by many to be a rather intimidating, mysterious realm, it’s not surprising to find that the marcomms community can’t get enough of that educational digital stuff. As such, the Marketing Association/Jericho’s Brainy Breakfast gathered together a few of the country’s successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.
It may be a relatively unsexy side of the digital marketing world. But there’s no doubt email is powerful (read this if you don’t believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.