Movings/Shakings: 26 September

Across the ditch

DB Breweries marketing manager for Tui William Papesch has shifted across to Australia to take on a new role within the DB Group.

This move brings an end to Papesch’s stint at Tui, which extends back to July 2010 when he joined from Hansells Food Group.

During his time at Tui, Papesch oversaw the ‘Beer Plumber’ and ‘Catch a Million’ campaigns, which have brought DB and Saatchi  & Saatchi so much success on both over the last year. These campaigns have blasted a trail through both the international and local awards circuits, picking up a slew of Axis gongs, the sponsorship award at the TVNZ-NZ Marketing Awards, a Clio trophy and several Cannes Lions.     

But more than awards, these campaigns have also helped to drive Tui’s sales, a fact clearly illustrated by the success of the ‘Catch a Million’ initiative. Launched at at a time when mainstream beer sales were steadily declining due to the growth of the craft market, the Tui ‘Catch a Million’ campaign played in major role in increasing the company’s sales by 12,2 percent from the previous year to register the brand’s highest level sales in over two years. 

Stoppress contacted DB’s senior communications adviser Simon Smith for comment regarding Papesch’s new role, but he could not be reached.  

Update: Smith contacted StopPress and shared the following statement: “Will is heading over to Aussie to head up the Marketing team at our DB subsidiary Drinkworks in Sydney. Although Will is leaving the DB marketing team, it’s not so much a goodbye, as we’ll be seeing him monthly  (if not bi-monthly) for marketing catch-ups.”

Dynamo to Spark

After a year and nine months in her position as strategy director at Dynamo, Kate Thomas has left the company to join Spark.

This announcement comes off the back of a report in early September that David McCallen—who was involved in setting up Dyanmo—had departed to take up a role at Colenso BBDO. 

Dynamo has not yet announced any replacements, but it is thought the agency is currently on the hunt. 

However, finding replacements for Thomas and McCallen will not be easy, given the level of experience that they brought to their respective roles. 

McCallen has over 15 years of international client and agency-side experience. In the UK, he worked on major global brands including Unilever, American Express, Guinness, EA Games and the BBC. Locally, in addition to his leadership role at Dynamo, he also had a broader DDB group role working on Lotto NZ. 

Thomas’s planning career stretches back to 2001, when she served as the media planner at Saatchi & Saatchi. After this, she worked at Mindshare in the UK for over two years, first as an account manager and then as an account director. In 2008, she returned to planning, taking up a role as a communications planning manager at OMD UK, before eventually moving up the ranks to take up the role of strategy director.

A content marketing trifecta

BrandWorld has welcomed three new members to its team: Kathryn Allemann, formerly of TVNZ; Tristan Ogden of Blacksand; and journalist Rhonwyn Newson, who takes over the editor role at the popular Family Health Diary magazine.

At TVNZ, Allemann was responsible for managing the production funding team, which integrates commercial partners into locally produced programmes—such as Masterchef NZ and My Kitchen Rules NZ—and for the production partnership team, which creates bespoke brand-funded short form content, such as Made to Match and The Mix (both of which are produced in conjunction with BrandWorld for drinks company Lion, Spark’s Tech In a Sec series and Mitre 10’s Easy As platform).

Prior to her time with TVNZ, Allemann was group sales manager at APN Digital, brand manager with SUB (Sarah Ulmer Brand) and sponsorship manager at ASB. A keen volunteer, Allemann was also a Future Leaders Mentor with the YWCA and a Mercy Hospice volunteer for more than seven years.

“She will be working with BrandWorld executive director Mike O’Sullivan on a number of special projects,” says Richard Stevens, BrandWorld’s managing director. “We’re delighted Kathryn has joined the team. Many of us have worked with her for a number of years and know what an incredible marketing professional she is. She has that rare quality combining television programming knowhow with marketing and sales effectiveness, which puts her squarely at the forefront of everything BrandWorld does and is known for.”

Formerly a creative producer at TVNZ’s in-house agency Blacksand, Ogden is an experienced writer, director and creative producer. His work spans multiple media platforms from fully integrated, in-programme sponsorships to standalone branded content platforms, including Tech In a Sec, Cornetto Collection and Cottonelle Paper Dresses.

Ogden joins BrandWorld’s Family Health Diary team, allowing BrandWorld’s head of content Tim Walls to expand his responsibilities across a number of BrandWorld projects and platforms.

“We’ve known Tristan since he joined Blacksand in 2011 and have admired both his creative abilities and his strategic focus; integrating brands cleverly and logically within a number of campaigns and programmes,” says Stevens. “We’re delighted he’s decided to join us and can’t wait to see how he helps develop the very successful Family Health Diary platform.

Newson is an experienced journalist and editor who began her career working for a travel and conservation magazine in South Africa. After immigrating to New Zealand, she gained experience in advertising, marketing, public relations and digital media. Newson has a special interest in health reporting, having worked for a number of years as senior reporter at Pharmacy Today, a New Zealand pharmacy trade publication. More recently, Newson led the PR campaign for Glaucoma New Zealand’s awareness month. As well as being the new editor of Family Health Diary magazine, Newson is the weekend editor of The Herald Online.

“We’re delighted to welcome Rhonwyn to our team,” says Stevens. “Family Health Diary is New Zealand’s most trusted source of healthcare information and a key part of that platform is Family Health Diary magazine, distributed through 90 percent of the country’s pharmacies. As we evolve the offering for clients into an even more integrated concept Rhonwyn’s journalistic skills and creative talent will be invaluable.”

Sweet expansion

The Sweet Shop has announced the addition of director Iain Mackenzie, ACS, to its roster of global talent. Highly regarded across the industry for his nuanced, carefully observed spots, Mackenzie has created a multitude of award-winning pieces for high-profile clients such as Lexus, Mercedes, Sears, Campbell’s, Visa, DOW, Qantas, Chrysler and the Citigroup.

When asked about what drew him to The Sweet Shop, Mackenzie said: “The people. We took the time to get to know each other. Paul put me in touch with the management team and I could see how well they worked together across the world.”

A director of production as well as a director, Mackenzie has been hailed as a “brilliant visualist” by Australian Cinematographer Quarterly and named one of the “Top 20 Directors of All Time” by Campaign Brief.  His hauntingly beautiful “less is more” aesthetic and reputation for tirelessly seeking out the perfect, emotionally charged image has lead to accolades from Cannes, Adfest, the London International Advertising Awards, and MADC among others.

Paul Prince, The Sweet Shop’s CEO/Founding Partner said: “Iain is a legend. The quality of his work is so much bigger than what you can see on the screen. It’s in the DNA of everything he does; his tireless focus, his attention to detail, his warm interpersonal style. In short, he is a representative of everything we are and everything we strive to be at The Sweet Shop. We are proud he has chosen to become part of our team.”  

Leaving the Lucky Country

​Coca-Cola Amatil has recently appointed Andrew Hewett to the role of corporate affairs manager (replacing Suzy Clarkson).  Hewett joins the company from Australia, where he has worked as an executive producer of Triple M Radio Sport for the last seven years. 

During this period, he has also run his own comms business, Hewett Communications, on the side, and he has served short stints as the media director of Isle of Lime and as the corporate affairs manager at Heinz.

Hewitt also has a background in journalism, having previously worked as a news editor at Fairfax between 2005 and 2007.

A duo arrives

Jericho Digital Communications has made two senior appointments to the New Zealand and regional operation in response to growth in New Zealand, Australia and Asia.

John Holley has been appointed regional operations director while Lindy Shuttleworth has been appointed digital marketing strategist. Both roles are based in New Zealand with a remit that extends from New Zealand to Asia.

“We’re very pleased to welcome John and Lindy as part of the expanding team to support our regional growth,” said group chief executive Paula Harrison. “We’re continuing to build strong local teams on the ground in each market that also add huge value to our regional brains trust. Our ability to quickly deliver return on investment is resonating with marketers and driving demand for our services.”

As Regional Operations Director, Holley is responsible for the delivery of digital services and the day-to-day execution of campaigns for over 500 brands in Asia Pacific.

Holley was most recently one of the lead planners for the military force that was part of the UN Mission in South Sudan (UNMISS) and has spent much of his career in operations and technology roles in military and corporate settings. His corporate experience includes operational roles at Visible Results and Auckland Regional Council, and he was also a Board member of ChildFund NZ, Accelerating Aotearoa and Liston College.
Shuttleworth joins Jericho as digital marketing strategist, a role that helps clients connect marketing objectives with digital marketing strategies, programmes and tactics.

Her experience in the UK, South Africa, South East Asia, Australia and New Zealand runs across digital, advertising, start-up, retail, telco and security sectors.

“Jericho’s success in New Zealand helps fast track success across the region,” said Chris Lowther, chief executive for Jericho’s New Zealand operations. “As the technology and operations hub behind the digital success of household brand names like St George Bank, Advintage, IAG, Far East Hospitality and Flight Centre (NZ), we are keen to add the best and brightest – like John and Lindy – to the Jericho team.”

Experiential reading

Kiwa, a production house for experiential digital books, has made two senior business development appointments to support its growth plans in New Zealand and internationally.

Steven Renata has joined Kiwa as global business development director, responsible for leading sales and strategic partnerships with education customers, content owners and trade publishers.

Renata has over 20 years’ experience in international sales and account management experience, most recently as a co-founder of Les Mills International, supporting its growth from a small start-up to a $100 million business with a presence in over 100 countries. He has also held a variety of senior roles, including serving as a board member and chief executive of Les Mills West Coast and the company’s global sales director.

KIWA has also appointed Nikora Wharerau as Māori business development advisor, guiding the development of reo Māori and Māori related products.  Her role involves building the organisation’s key competencies around Māori language and its business relationships with Māori organisations including iwi throughout New Zealand.

Wharerau has over 20 years’ experience teaching the Māori language with an emphasis on adult education.

Before joining Kiwa, Wharerau was Reo Māori advisor, educator, editor, and translator at Auckland Council.  She continues to mentor practitioners of Te Ataarangi, (a language acquisition methodology) throughout New Zealand, Australia and Hawaii.  She also developed a series of reo Māori training programmes for businesses looking for comprehensive and sustainable in-house staff training courses.

Nikora has management, teaching and Māori language qualifications from Whare Wānanga o Aotearoa, Waikato Polytech and AUT.

Fresh insights

Auckland-based analysts Data Insight has hired Ian Mills as its new general Manager.

Mills arrives from Ipsos where he led the New Zealand team for the past nine years. During that time, he oversaw a major expansion of services and products offered to clients. His team has won every Supreme Award at the biannual Research Effectiveness Awards since 2008.

Data Insight managing director Carmen Vicelich says she’s delighted to have found someone of Mills’ calibre.

“We are growing fast and need someone who can not only hit the ground running but help us grow the business in the way we want,” she says. “Ian will be responsible for the day-to-day operation of the business, which frees me up to concentrate on my passion, solving business problems through smart use of data.”

Mills has worked in insights industry for over twenty years and has worked with clients ranging from multinational corporations to Kiwi start-ups.  He is often called on to speak about research and the peculiarities of the New Zealand market and consumers.

Mills is looking forward to starting at Data Insight and says the opportunity to be part of Data Insight’s growth was a challenge he couldn’t resist. “I was impressed by their bold ambitions, the overall challenge and the ability to continue delivering great insights for clients. Data Insight is shaking up the market and I wanted to be a part of that energy.”

Mills’ experience across a wide range of industries, methodologies and research specialities means he has extensive experience in the consumer goods, telecommunications, construction, financial services and fuels sectors.

Mills helped establish the Market Research Effectiveness awards in 1999 and is a past chair of AMRO (the Association of Market Research Organisations) in New Zealand.

The app maker

Annabel Goslin has joined Wellington-based app development house Touchtech  as a project manager following time at CricHQ and a stint in Europe. Goslin’s background is in design and UI, and she is particularly experienced coordinating the different aspects of interface design to bring a product to market. 

According to a release, Goslin studied industrial design and athletic apparel at Victoria University, and she previously worked on software development at Unlimited Realities in Palmerston North. 

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