Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.
In the past, the tobacco industry has largely acquiesced whenever regulation has been imposed on it—and whether it be forcing manufacturers to put health warnings or graphic images on packs, smoking bans, retail restrictions like those implemented recently or seemingly imminent tax hikes, there’s been plenty. But the threat of plain packaging, which has recently been given the go-ahead in Australia, has been something of a tipping point for the industry and, in an effort to convince Kiwis that doing the same thing here is tantamount to theft, British American Tobacco has taken the unusual step of launching an above-the-line campaign.
As draconian media overlord and Rhys Darby lookalike Vincent Heeringa opined soon after the recent New Zealand International Business awards were handed out this week, the creative economy used to be something that cute, boutique Kiwi businesses talked about. Now, however, design and intellectual property have become an integral aspect of the really big New Zealand exporters as well and they were the two elements that bound many of the winners—and particularly the supreme award-winning Pumpkin Patch—together.