Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Baka Bile, Eve’s Bush and Camp Firewood are just some of the marijuana brands at the centre of a new Netflix campaign. The Streaming juggernaut has partnered with marijuana dispensary Alternative Herbal Health Services (AHHS) to distribute 12 strains of marijuana based on ten of its shows.
Conventional knowledge will tell you that the Super Bowl involves an esoteric American game in which an egg-shaped ball is thrown around for a ridiculously long period of time. But everyone in the advertising industry knows that this isn’t what it’s about. It’s actually about the ads.
Founded 25 years ago and based in Melbourne, retail design specialist Greater Group recently crossed the Tasman to open an office here at the Steelworks Building in Mount Eden in Auckland. This is the fourth arm of the business to open and follows on from the opening of the branches in Hong Kong and Shanghai. And to lead this latest addition to its operation, Greater Group has sent across its general manager of global brand and strategy, Danielle Barclay, someone who is quite familiar with working in New Zealand, having worked her for several years earlier in her career. So StopPress asked her a few questions about what she hopes to acheive now that she’s back on this side of the ditch.