Last week, the Green Party put the call out to wordsmiths to share their ideas of copy they’d like to see on the party’s digital billboard network and this week, the campaign team chose a winner.
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Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.
Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
Toyota has held onto its number spot in the 2012 rankings of Interbrand’s second Best Global Green Brands report, but Johnson & Johnson isn’t far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast, with tech and automotive brands dominating.
2011 was another good year for the indies, which are often playing in the same sandpit as the big boys and occasionally stealing their spades and buckets. And, with a range of experienced big agency campaigners now plying their trade outside the walls of the multinationals, this trend looks set to continue. Running With Scissors’ two main brains Friday O’Flaherty and Andy Mitchell get their freak on.
As John Armstrong said in the NZ Herald, the Greens are on a roll in the polls, have largely shed their image as a “bunch of bicycle-clip-wearing eco-obsessives”, and “have made their strongest pitch yet to be treated as serious participants in the debate on economic policy”. The National Party don’t think much of the ‘Green Wave’, and neither does Act for that matter. But the Green Party hopes to convince the public with its new campaign, which is positioned around the primary message of voting ‘For a richer New Zealand’. The campaign was timed with the party’s unveiling of its Green Jobs Initiative, which plans to create 100,000 clean green job that will “be at the heart of a new economy for New Zealand”.
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …