Special Group duo Kim Fraser and Sarah Frizzell took the combined Dec/Jan ORCA with their ’91 Days of Summer’ campaign for Streets Ice Cream. They made 91 different ads, turning each day of summer into a national day. “December 4. National Weta Freak Out Day. Nothing says summer like a weta under that thing you just picked up. Is it a giant insect or a tiny brown crayfish? Doesn’t matter, your boyfriend still needs to man up, and grab a glass and a piece of cardboard.”
Browsing: Grande ORCA
The creative hoedown/showdown known as the Axis awards are just around the corner and to celebrate its new sponsorship of the radio category, The Radio Bureau has launched a campaign to get punters to vote for the best New Zealand radio ad of the past decade. And what a glorious collection of advertising creativity it is.
March signals exciting times ahead, like the end of the tax year (!!) For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.