TRB celebrates a decade of top notch radio ads with Grandest Orca, bribes voters with free stuff

The creative hoedown/showdown known as the Axis awards are just around the corner and to celebrate its new sponsorship of the radio category, The Radio Bureau has launched a campaign to get punters to vote for the best New Zealand radio ad of the past decade. And what a glorious collection of advertising creativity it is. The Outstanding Radio Creativity Awards (more commonly known as The Orcas) have been going for ages now, so this year The Radio Bureau decided it was about time to award the Grandest Orca of them all.

The winner will win round-the-world flights for two, including a stop off at Cannes. And all voters go into the draw to win one of ten Tivoli radios. But! Wait! There’s! More! One tin-ass voter will also win their own round-the-world flights for two.

Visit www.grandestorca.co.nz and get your vote in before Wednesday 30 March. The winners, both of the award and the prizes, will be announced at the Axis Awards on Thursday 31 March at Vector Arena.

And while we’re on the topic of top quality radio ads, bow down at the feet of Murray Watt from DraftFCB, who took out both the Grande Orca and the People’s Choice award for 2010-2011 for the very funny Prime TV Rescue Special Ops campaign.

It’s the second year in a row one campaign has taken both awards (Clemenger BBDO’s Sliding Doors was the big winner last year) and the judges described the campaign as having “the funniest scripts in years” and praised its “genius, laconic voice artists”, with one judge adding that it made you picture the show makers’ first meeting: “Yeah, let’s make it like a reality show but have heaps of hot chicks and dudes who all root each other’. (Cue lots of high fives from the producers).”

Watt’s entry garnered over 200 votes from media and creative people who voted for the People’s Choice Award.

For being a double winner, Watt walked away with $1,000 cash and a trip to the Cannes Lions. As the winning client, Prime TV was awarded a radio schedule to the value of $50,000.

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