Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.
Browsing: Fire service
The Fire Service and M&C Saatchi recently launched a fairly unique campaign that features revellers after a big night out discussing the perils of drinking and frying—and, by extension, celebrating the joy of takeaways. Now, in another unusual step, it’s joined forces with Hell Pizza, which is putting the ‘Don’t drink and fry’ message on over a million pizza boxes and 100,000 scratch and win tickets that will be distributed in hospitality areas at night over the next two months.
M&C Saatchi has been busy with its emergency services accounts this year, with a slightly controversial Police campaign after the earthquake that gained some international media attention and a very personal campaign for the Fire Service. And it’s continued that momentum with two more good efforts, one featuring a few well-lubricated folks at the end of a big night slurring away about the dangers of drinking and frying and another radio campaign to try and stop foreign visitors here for the RWC from having to call 111.
There’s only one word spoken in the Fire Service’s new TVC. But that doesn’t mean there’s a shortage of communication.